Why is the Scottish wildfire a bigger deal in the media?
Professional journalism standards would suggest the criterion of risk to the public has driven the decison?
The Cairngorms fire is 30 miles from Inverness (47k)and 60 miles from Aberdeen (230k).
The Tintwistle and Dovestone wildfire is only 15 miles from Greater Manchester (3 million).
Back to the headline, ‘because….?’
Because the media in Scotland are still hoping they can get a local to blame the SNP for a helicopter or other shortage in the fire service.
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The 'Unstoppable' Talking-up Scotland 
It is instructive, after looking at the BBC Scotland pages to look at those for Northern Ireland and Wales. There is a far greater emphasis on actual reporting, and very little reference to the governments of both countries in such reporting except where the governments are actually involved.
As is the case with most journalism, the negative stories – robberies, accidents, assaults, etc – are the majority, but there are general interest and positive articles. In the case of BBC Scotland it is untelievedly ‘bad news’.
Many of the BBC Scotland stories are based on single vox pops. Indeed, once when I was having coffee there were a couple of BBC Scotland presenters at a neighbouring table. They were talking about their need to collect vox pops. It is clear that they receive a regular stream of press releases from the parties, but choose, mainly those from unionists, and leaks from people in QEUH, and in Labour supporting trade unions, particularly in oil and gas.
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Sandy McCook, Chairman of Nethybridge Community Council, should be pleased that the police have now evacuated Nethybridge. The residents will be in a reception centre in Aviemore looking out on the rain which is forecast to pour down the whole weekend (and hopefully put out the fire).
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