The facts don’t matter to our most prominent journalists. They’re interested in the personalities. I guess their market research tells them that enough of us are too. That the polls prove they have no significant impact on voting behaviour, in Scotland, doesn’t matter to them either, it seems.
It’s what they do. What they’ve always done in the tabloids:
But, the ‘serious’ media used to do issues more and personalities less, it seems to me.
Does this type of reporting help more the right or the left?
Unsurprisingly hard empirical evidence is almost non-existent. Demonstrating such an effect would require methods of such cost and sophistication, it’s hard to imagine who could undertake it.
However, one study, not yet published, does, with hesitation and qualifications claim:
By and large, the results support our expectations, corroborating the idea that media play a role in the rising support for right-wing populist parties.
Bos et al (2014) The impact of media coverage on right-wing populist parties: the role of issue ownership.
Amsterdam School of Communication Research (ASCoR), University of Amsterdam: https://ecpr.eu/Filestore/PaperProposal/7d42382b-2596-4823-b3f4-488447220389.pdf
The continuing popularity of Johnson against the background of failed policies to protect the population, standards in public life, the economy or the peace in Northern Ireland might illustrate this.
Is the Scottish electorate, more than some, partially immune to bullshit?