Since 2008, the Scottish Government has used the Anholt-Ipsos Nation Brands to assess and monitor how Scotland is perceived around the world. The NBI examines the image of 50 countries by looking at a country’s reputation along six dimensions of national competence: Exports, Governance, Culture, People, Tourism, Immigration and Investment. Together these provide an overall indication of a country’s reputation.
Governance is of particular interest at the moment as the MSM in Scotland deliver blanket coverage of an alleged breach of the ministerial code by the First Minister, above, by forgetting to tell Parliament about a meeting with Alex Salmond.
The actual breaches of ministerial codes by the PM in 2019 when he prorogued Parliament and the Health Secretary when in 2020 he broke contract law, have gone unpunished.
The NBI results are most encouraging, suggesting an increased reputation for the Scottish Government in the last two years:
The UK came 10th for governance and 11th for competent and honest government! So, this survey is useless and I shouldn’t have bothered reporting it or, maybe they did the UK data gathering before December 2019?