I’ve just been reading LEADERSHIP PERCEPTION IN CANDIDATE FACES:
SCOTLAND’S UNIONISTS PREFER DOMINANT LEADERS, AND SO DO NATIONALISTS – BUT ONLY IF THEY ARE ECONOMIC PESSIMISTS by Kristen K. Knowles and Anthony C. Little in Scottish Affairs, last issue in 2019. I know, get a life!
Anyhow, it seems that in a Stirling University research experiment with 162 Scottish psychology students, men who voted Yes were less likely to favour more masculine faces, associated with strength while No voters, men and women, and women Yes voters strongly preferred more masculine faces.
The researchers suggest that the female Yes voters are more risk averse than men and so preferred a pro-Independence leader with a strong face.
There’s more, much more, to the report but, I’ve lost interest now other than to ask which SNP leader you think has the strongest most masculine face that might appeal to No voters?
Scottish Affairs 28.4 (2019): 434–458