The Herald on CalMac – More balanced framing would likely improve both the journalism and its durability with readers.
In Scotland the Herald newspaper has mounted repeated attacks on Scottish CalMac ferries, always without any context in the form of the higher costs and other failures of other ferry companies in England and in North America. Given their high frequency and constant unvarying dramatic negativity is it likely that readers may tire of these reports and that they may come to be counter-productive for the newspaper as a business? Yes, it is plausible that the high volume and consistently dramatic negativity could eventually tire some readers and prove counter-productive for The Herald as a business. These problems are real … Continue reading The Herald on CalMac – More balanced framing would likely improve both the journalism and its durability with readers.
