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In the Scotsman yesterday:
Politics is “deeply fragmented”, the UK’s leading polling expert has said, with social class no longer determining how people vote. Sir John Curtice, professor of politics at Strathclyde University, said age and educational background are now much more important than in the past.
There’s much wrong with this and I’m not sure if it’s what the reporter has said or what the Sir Professor Emeritus actually said.
No one I know has ever thought that social class determines how you vote but most of us think it still plays a part and the data back us up.
Is the above claim based on any substance like a poll?
It doesn’t look like it. Two January 2026 polls had a class breakdown.
In the YouGov poll, the SNP has exactly the same support 34% from Social groups ABC1 and C2DE. Only Reform UK are better supported in C2DE, by 22 to 17. Labour are notably better supported by ABC1, by 16 to 13, even more so than the Cons.
The Norstat poll for the Times, also in early January 2026, has SNP markedly more popular with C2DE by 40% to 26%, Reform UK more popular with C2DE but only by 24 to 19, and Labour more popular again with ABC1 (the ‘better-off’) by 21 to 12.
https://aws.norstat.no/202601/2026/ST_Tables_for_publication_190125.pdf
So the working-class in Scotland don’t support Labour anymore. Why might that be? Sir Keir Starmer’s impoverishment of them and enrichment of the better off since he was elected and the SNP’s more progressive taxation, universal benefits, lower rents, lower council tax and the Child Payment to name only a few?
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Talking-up Scotland 
A note of caution needs to be applied to this report, it was after all from ‘The Hootsmon’. Haven’t read that raggie since Andrew Neil was appointed editor. And just look what he went and done with the circulation.
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