From the FindOutNow poll for the National on 18 January 2023, the young are with us, the middle-aged divided and only the elderly agin.
From the same poll, less sharply than for age, only social grade AB are opposed and, oddly, not so likely to vote, like the DE grade.
Finally, only the South and West regions seem opposed with the NE looking like having shifted after a few years of Tory MPs.
Should we do something based on this knowledge?
Targeted campaign material aimed at AB grade pensioners in the Borders?
Or just accept that sort are not going to change and concentrate on getting more of the young, working-class urbanites to turn out with more of the same messaging?