News can be a bit here today, gone tomorrow, and if its the kind of thing which they might use to cast a squint negative light on that SNP Scottish Government, Scotland’s media will want longer lasting coverage.
So, predict it’s coming, report it over at least two days and then bring it back for further days by getting people in to talk about it more.
In August 2020, BBC Scotland managed to run with the SQA exam results story for 7 days!
One day after the similar but far bigger ‘fiasco’ in England, Wales and Northern Ireland and both the story and Gavin Williamson were clearly not in the public interests for the state broadcaster:
In April 2020, a protest letter about PPE supplies which turned out to be from a relative of Anas Sarwar survived for four days unchanged:
In March 2020, the BBC Scotland page and broadcasts reported Covid deaths while the UK and England pages only had a link to the Scottish deaths, though they were fewer pro rata:
In the Winter of 2019, a tale of the death of a single child and the Health Secretary was to run for 7 days. It then returned in later years and months, often because Anas Sarwar had spoken about it again.
Returning to the reporting of drug deaths. In December 2020:
Then and now, context such as this does not appear:
Deaths in red climb to 16.
Average monthly drug deaths in Scotland in 2018 – 100.
Average monthly road deaths in Scotland in 2018 – 12.
Average monthly suicide rate in Scotland in 2018 – 65.
Average monthly cancer deaths in Scotland in 2018 – 1 300.