Is Scotland portrayed at all in that cover? Killing Eve’s psychokiller did visit a horrific baronial castle and golf course with guys in kilts for her too say ‘ooo!’ at, so that’d help.
In Ofcom’s annual report, we see:
However, people in Scotland continue to rate the BBC’s delivery of the range of content representing Scotland (41% Scotland vs. 49% UK average) and the
portrayal of Scotland (38% Scotland vs. 50% UK average) below average. (P67)
The BBC has identified some ‘less satisfied’ audience groups, which are largely in line with those we have highlighted in each of our annual reports on the BBC, including those in lower socio-economic groups, audiences in Scotland and disabled people. (P33)
Scotland: The proportion of qualifying spend (10.4% to 9.1%) and hours (16.7% to 15.1%) both fell but remain above the quota. Qualifying programmes made in Scotland included All Round to Mrs Brown’s, Eggheads and Homes Under the Hammer. (P36)
Oh yes, very Scottish. Makes you proud.
Reporting Scotland on BBC One Scotland averaged 403,014 and a 28% share. BARB data indicates that the average audience among 16-34
year-olds for The Nine is very low (less than 1,000 16-34s per episode), much lower than for Reporting Scotland (15,000 16-34s per episode). (P51)
403 000 sound a lot but it’s only 7.4% of the population.
Onwards and downwards!