In the Herald this morning, why is the First Minister the face of a viral outbreak in Scotland’s largest health board? Is there no top administrator, no infection control expert, no image of the area or of its major hospitals?

Why is the First Minister the face of redundancies? Is there no chief executive, no trade union leader, no image of one of the industries or one of the towns it is based in?

Here’s what an outbreak looks like in Leicester:

And in Belfast:

And in Wales:

Here’s what redundancies look like outside of Scotland:

It’s not just the First Minister. The Health Secretary is preferred to the health board manager or the hospital itself:

And, of course, back in 2012, the wishes of millions across the Yes movement were conflated with those of one man in an attempt to undermine the campaign: