The Nike reporting shows just why the press is dying

By Brenda Steele:

In December last year, newspaper circulation continued to fall across the industry. Even The Sun reported a 13 per cent fall in just that one year. All paid-for newspapers continued to see their sales fall year-on-year, with the smallest drop (three per cent) at the Observer.

Then the COVID-19 crisis came and ad revenues crashed.

More than 2,000 staff across the UK’s national and regional press have temporarily lost their jobs as a result of the coronavirus outbreak, Press Gazette research has found. Across the country, news publishers have been furloughing staff, cutting wages and suspending print titles to cope with collapsing advertising and print sale revenues brought on by the pandemic.

I cannot say that I am exactly weeping into my beer for them. To be honest as far as I am concerned most newspapers are not worth the paper they are printed on. I won’t pay good money for mind manipulating drivel, just as I won’t pay the TV licence to ingest the BBC’s poisonous offerings.

I sometimes watch the daily press briefing from the previous day although to be honest I can get the numbers on line. I don’t normally watch the questions from the journalists – the last time I was raging by the end – most of the questions were so puerile. I made the mistake of watching this one to see if things had improved. Big mistake. It was worse than ever. The UKMSM is like a terrier with a juicy bone – it was Nike Conference all the way.

I suspect they were deprived of the Nike attendees and the folk in the Nike Stores and Kilt shop were probably out of reach too. But very enterprisingly they tracked down three tour guides who had done their thing with three groups of about 20 conference attendees. To their shock and horror (aye right – unalloyed delight would be more like it) – the tour guides had not been contacted or tested. Their point made repeatedly was that this was an utterly massive failing on the part of ScotGov and Nicola should hang her head in utter shame.

If you are a glutton for punishment here it is.

First Minister NicolaSturgeon holds a press conference on #coronavirus 19/5/20

I’m retired now but in my time I went to some of these junkets and I can give them a piece of revelatory information that might calm their hysteria.

Not all conference attendees go on the tour. Truly, really!

For a start the high heid yins don’ t. If they get a tour it is in a limo with bar and their own private tour guide.

Not all the locals go. A tour of your town (or that other town in your country) loses some of its allure on the 51st time. They turn up for the mandatory meetings and nothing else.

Some of the ones from other countries will arrive too late to take the provided tour or be too knackered to bother.

I have a piece of advice for the UKMSM. If you want to keep up your circulation or increase your on-line subscribers try reporting facts rather than digging for imaginary dirt.

And for those who want to get the flavour without the lemon juice , I recommend watching this:

Janey Godley I don’t have a National Munchausen by Proxy

Brenda Steele
Attachments areaPreview YouTube video I don’t have a National Munchausen by ProxyI don’t have a National Munchausen by Proxy

One thought on “The Nike reporting shows just why the press is dying”

  1. Someone I don’t know posted on Facebook tonight about pro-independence supporters. She found them ‘extreme’. The topic was, in fact, Sarah Smith. My reply to her had to be:

    I disagree with what you say about the independence debate. If a small minority of pro-independence people come over as being strident – and they are a small minority – you have to understand why.

    Let’s start with the media: it’s almost impossible to find a newspaper published in the UK that is prepared to discuss the idea of independence. There are no journalists other than the ones who work for the National and no TV or radio news programmes that will take part in any kind of debate.

    That bias has forced pro-independence supporters to go online. On Facebook and twitter. We also have a lot of good bloggers: the Wee Ginger Dug, Talking Up Scotland, Bella Caledonia, etc – but you won’t find them if you google ‘pro independence blogs’. You’ll get links to financial advisers

    So we start from the idea that independence is somehow an unreasonable stance to take. And we have a population that rarely gets to hear any arguments for independence but plenty of rage (and some of it personal) against independence. The BBC and STV are the worst culprits and Sarah Smith, as the BBC’s Scotland editor, has form in that respect.

    Liked by 4 people

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