Brewer walks into this one, asking:

The messaging is going to be very important isn’t it?’

Professor Bauld:

In terms of communication going forward, I must say I think the Scottish Government has been far better and more transparent than some other parts of the world, including Westminster, from my personal view, but the communication needs to be nuanced. So, in Scotland, the first thing we must build, and I think we have a lot of it already, credit to the First Minister and her team, is trust. Trust in the Government and then once we start to ease the lock-down, using Ireland as an example, where I think their government’s been quite clear.

Brewer’s face is hidden throughout this and the next phase of the interview and he quickly forgets about Scotland, getting straight back to Boris, a retired Tory adviser and Alistair Campbell.

On reflection, Campbell is a good choice. Didn’t he develop the communication strategy for ‘informing’ the UK public on the risk of biological attack by Iraq? Something about 45 minutes?

The show finishes with the over-elocuted David Wallace Lockhart, to remind us how effective the Westminster strategy has been. Did somebody mention the Scottish Government? Only that prof. What does she know?