Context is importanthttps://www.ofcom.org.uk/__data/assets/pdf_file/0025/173734/bbc-news-review.pdf
The above report has a little but it’s well chosen to make the audience think things are bad, very bad:
It is the largest rise in deaths announced in one day since 23 February.https://www.bbc.co.uk/news/uk-scotland-58684704
Is it the largest rise?
It’s an increase of 13 from 37 on the 23rd September to 50 yesterday but as you can see above it’s by no means high over the pandemic nor is it even accurate. On the 22nd July, deaths went up by 15, to 22, from 7 on the previous day.
Do they just mean it’s the largest number, not rise, since February? Thick as mince or thick as thieves?
So that was their attempt at context? No context like the huge death rate in January?
No context like, the comparative, overall death rate?
Not the right context for the agenda?
Thick as thieves.
Then at the end:
Jillian Evans, head of health intelligence at NHS Grampian, told BBC Radio Scotland’s Drivetime programme that the rise in deaths was “not that unexpected” given the high case numbers in late August and early September.
“We know that those will convert into being admitted into hospital and we know a number of those will die as well,” she said.https://www.bbc.co.uk/news/uk-scotland-58684704
Evans seems to have replaced Sridhar and can be wheeled on to state bleeding obvious and not say anything good about Scotland.
Head of Intelligence? More infections means more admissions and more deaths? ‘We’ know that! Tell us something that might have required an expert to say.