Note how the word ‘fiasco’ has lost its qualifying speech marks? If you say it’s a fiasco often enough then it becomes accepted that it really is one. All that is required is repetition.

Only a handful of students protesting, out of thousands? A higher pass rate especially for those in disadvantaged areas? The same method as used in England and Wales? Too late! It’s a fiasco!

In the last few days since the first disappointed student tweeted her anger and stalking journalists picked the story up before interviewing a few for TV, radio and newspaper audiences, the tale of betrayal has gone viral.

It became the headline story in all Scottish newspapers and on TV and radio broadcasts. In one weekend, the Scotsman alone had nearly twenty critical pieces, often by former and current members of the Labour and Conservative parties. Good Morning Scotland presenters read the newspaper headlines out as if they were facts and a recording of that posted on YouTube was quickly taken down.

Across Twitter, the stories were shared and shared by opposition politicians and by the same press, TV and radio journalists.

With English results some weeks off, the UK media piled in again largely accepting the narrative of betrayal fostered by their Scottish colleagues.

Readers, viewers and listeners, often the same people, were bombarded by a one-sided story of wrongly assessed A-students, bureaucratic insensitivity and stolen careers. Most will have had their consciousness drowned in the tide.

Those who frequent alternative critical media such as this site and a few others will have benefited from another perspective but for too many reality will have been overwhelmingly constructed for them by a tsunami of hyperbole and mis-representation.

Last year, thousands were disappointed and submitted appeals. The SQA had to carefully moderate them all again. Many forced them to change their mind and got what they wanted. Many didn’t.

SQA does U-turn on thousands of exam results?

You chose not to say that and in so doing influenced the construction of reality for thousands of students and hundreds of thousands of those who observed.

Why won’t the exam fiasco go away? Because you and your colleagues need it to be accepted so as to affirm your own at times fragile grasp.