BBC Scotland popularity sneakily not assessed by Ofcom but BBC UK less popular in Scotland despite cynical boost in spending here around Referendum

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Deep inOfcom’s annual report on the BBC: 2018/19 Annex 2: BBC Performance Report, we find the above graph. It shows, red bar, a boost in spending in Scotland of £76 million (10%) between 2013 and 2014 then a return to lower levels between 2016 and 2017. The report does not comment on this.

The important thing about this report is that, for Scots, it only measures satisfaction with BBC UK in a general sense and including the wildly popular wildlife shows. We do not, crucially, find out what Scots think of Reporting Scotland or Good mourning Scotland. If they asked, they certainly are not telling us here.

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With particular regard to how informative BBC programmes are, Scots were 13% less satisfied than those in England. News broadcasts would have come to mind when responses were given to this question.

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Scots were by some way the least satisfied with the way BBC met their needs as a nation.

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Scots, with those from Northern Ireland, were the least satisfied with the quality of output.

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Scots were, by some way, the least satisfied with the extent to which the BBC served diverse communities.

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Look at ‘News’ on the right. This must include RSD and GMS. Again, crucially, we don’t see what the fall has been over a longer period. The smaller fall in Scotland might just mean that there’s less there left to fall. What are the actual figures?

https://www.ofcom.org.uk/__data/assets/pdf_file/0027/173754/second-bbc-annual-report-annex-2.pdf

Published by johnrobertson834

Retired Professor of Media Politics Not-for-profit independent political analysis

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