No point in devoting effort to changing perceptions of the BBC in Scotland?
Scotland’s different relationship with the BBC – evidence from the Corporation’s own data By stewartb The National Audit Office (NAO) has recently published an assessment of a BBC corporate initiative called ‘Across the UK’. The NAO’s report explains (with my emphasis): ‘In March 2021, the BBC published The BBC Across the UK (ATUK), setting out its ambitions to strengthen its delivery for the whole of the UK, particularly in areas where perception of the BBC’s relevance are relatively low, and to ensure that every household gets value from the BBC. It plans to do this by cumulatively spending at least … Continue reading No point in devoting effort to changing perceptions of the BBC in Scotland?
