SNP 1 and 2? A bold and bald campaign
Professor John Robertson OBA How and why did we manage to get an overall majority in 2011? How might we shape future campaigns to recreate this result? Some ideas for debate: The campaign Research by the London School of Economics (LSE), in 2011, concluded that this was ‘an extraordinary result in an ‘ordinary’ election.’ By this, they mean that the data from 4 000 eligible voters in the Scottish Election Study did not reflect a surge in support for independence but, rather a desire to reward the SNP for effective government from 2007 to 2011. This is echoed today in … Continue reading SNP 1 and 2? A bold and bald campaign
