Might the Sunday Times Holyrood/Independence poll result today have been even better had they not weighted the sample to match the 55/45 No/Yes ratio in the 2014 referendum vote?
In 2014, voters aged 16-41 were more likely than not to vote Yes whereas voters above 41 were more likely to vote No. More than ten years later, half a million predominantly No voters have passed away leaving the electoral roll and a similar amount of predominantly Yes have joined it. Despite this many pollsters for Scottish elections tend to adjust, ‘weight’, their sample to match the 55/45 No/Yes ratio in 2014. Critics suggest this skews the results and point to the Yes leads and better SNP figures in those polls which do not do so. Norstat for the Sunday … Continue reading Might the Sunday Times Holyrood/Independence poll result today have been even better had they not weighted the sample to match the 55/45 No/Yes ratio in the 2014 referendum vote?
