Professor John Robertson OBA

I know, it doesn’t quite fit the kind of mean image Scots sometimes have of some of the capital’s inhabitants but to outsiders, it seems, Edinburgh is a warm and friendly capital city. Dublin is at 23 and London is at 30, way behind.

From Book Retreats last week:

Where is your happy place? Teaming up with a Harvard psychologist and happiness expert, we combined the science and data to find the holiday destinations where you’ll feel your best.

Today, people are no longer traveling just for landmarks or luxury. They’re traveling to feel something. To relax, reset, and return happier.

Research shows that the “feel-good factor” is now a top priority when choosing where to go. A 2024 UK survey found that 73% of travelers say relaxation is their number one reason for going on vacation, while 50% now take trips to prioritize their mental health and well-being 

Sources:

https://bookretreats.com/blog/holiday-happiness-index/

chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.abta.com/sites/default/files/media/document/uploads/ABTA%20Holiday%20Habits%202024-25.pdf