From Media Nations Scotland 2023:

STV is the most-used source for news about Scotland Looking at the individual sources that people in Scotland use to access news about their own nation, a third of people (33%) use STV through programmes such as STV News, making it the most-used individual news source about Scotland for people in Scotland. About a quarter (26%) say they use BBC One, but when looking at BBC One and the BBC Scotland channel together, this rises to 34% across programmes such as Reporting Scotland and The Nine.

chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.ofcom.org.uk/__data/assets/pdf_file/0031/265378/scotland-report-2023.pdf

I’d rate STV News staff 100% less po-faced too.

This news confirms for me that most folk don’t need the kind of research I do to tell them that STV News, for all its faults, is not that biased against Scotland but here it is again, just in case:

A four-week survey [6 to 30 June 2023] of news reporting by BBC Scotland and STV gathered objective data on fifteen measures, including references to bad news, to the devolved government within reports and reports of ministers or their party being causally linked to the content.  Twenty episodes and 102 reports from both BBC Scotland and STV, at around 06:30am, Monday to Friday inclusive, were transcribed and items codified, using clearly objective criteria. While there were similarities between the two, BBC Scotland was very significantly more likely to report bad news, by a ratio of more than 5 to 3. It was 3 times more likely to link bad news to the Scottish Government or ministers and had a significantly heavier emphasis than STV News on reporting problems in those infinitely improvable and central public services – health, policing and education. STV News was twice as likely to report good news about events in Scotland. Researchers have found that heavy consumption of negative news triggers the release of stress hormones and consequent increases in anxiety [i], [ii], [iii]. Studies of voting patterns have found that those with a ‘negativity bias’ derived from fear and anxiety about the world they live in, have a tendency to vote for conservative political groups promising to prevent change [iv], [v], [vi].

https://talkingupscotlandtwo.com/2023/06/30/research-bbc-scotland-news-constructs-a-far-more-anxious-and-conservative-world-than-stv-news-does/