From healthandcare.scot, seven days ago: An independent evaluation of a mass media campaign on how to prevent drug deaths show it has had a positive impact on public awareness and increased the community supply of life-saving naloxone. The Scottish Government commissioned ‘How to Save a Life’ campaign led to a surge in take-home naloxone – medication which can temporarily reverse an opioid overdose – during its run time between August and October 2021. [Drug deaths began to fall by 21% in 2022, after falling by 1% in 2021 for the first time after years on climbing] Adverts on television, radio, social media … Continue reading Evidence emerges that significant drug deaths fall is largely due to Scottish Government programme first in world
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