The graphs above from Ofcom’s Media Nations Report 2020 Q1, reveal an ‘uptick’ in the reach of the BBC’s local radio in Scotland, in the first quarter of 2020, as listeners sought regular updates on the outbreak.
The Tusker also surged, doubling its audience between January and May but then falling again in June and July. It will be interesting to see how the BBC figures adjust as we emerge from lock-down. There seems little reason to doubt that they will fall too.
Looking at the trend until the outbreak, the reach of the BBC’s local radio in Scotland had fallen by more than 20% in only six years. The trend, unless Covid-19 has some magical longer-term effect, is down.